What to Measure Online & How – Part 1
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being: “What ecommerce marketers should be measuring & how to do so”...
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Logfiles or Pagetags for Web Analytics?
When looking at web analytics, there is always the face-off, the showdown – which tracking method of the two to use should I use? Logfiles or Pagetags? In recent years, logfiles seems to be getting...
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What to Measure Online & How – Part 2
Implementation Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX...
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Yahoo! Web Analytics from Receptional
Just a quick note to say a big ‘Thanks!’ to the guys over at Receptional Internet Marketing. They’ve given me free access to a Yahoo! Web Analytics Account, and I’ve added codes for this site to run...
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Bounce Rates in Web Analytics – They’re not all bad!
It’s not been too mad in recent months to be honest, since the arrival of the fabled Bounce Rate measurement in Google Analytics (and it’s common inclusion into almost any Web analytics analysis done...
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